Horse racing is one of the oldest forms of gambling in the world and is an activity with roots in many different cultures around the world. The Ancient Chinese, the Sumerians, the Persians, Ancient Greeks, Celts, and many other civilizations and cultures practiced horse racing and competition in some form or another. Putting a value on the outcome of an event was a natural step and is still the cornerstone of any self-respecting horse racing event worth its salt.

To say that modern horse racing is as popular today as it has always been would not only be a gross understatement, but also wholly inaccurate. If anything, horse racing today is more popular than it has ever been in the history of the sport.

Think about it for a minute. We live in a world of instant communication, of satellite coverage that puts the globe in the palm of your hand. Within seconds you can find out what’s going on all the way on the other side of the world, complete with images, maps and all manner of statistical information and social coverage. Now, apply that potential to horse racing and you have the ultimate access to horse racing coverage from around the world, all information on every race available to you at the click of a mouse, 24 hours a day, seven days a week, 365 days of the year.

How the Advent of the Modern Sportsbook Reinvigorated Horse Racing

Just like horse racing, sportsbooks have been around for just about as long. In its simplest form, a sportsbook can just be that local guy that collects your wagers, writes down your odds and, if you win, pays you out. In its more complex forms, sportsbooks are huge operations, covering thousands of markets at any given moment, carrying millions of wagers from around the world on hundreds of events both imminent and live and in real time.

The ultimate expression of the modern sportsbook is the online sports betting platform. These platforms are capable of posting lines and taking wagers at a mind numbing pace, operating across multiple jurisdictions and capable of bringing the very latest event within seconds to your desktop computer, laptop or mobile device. Many of these top online sportsbooks have further expanded and now include state of the art online casinos, giving their eager gambling patrons the ultimate tool to express every possible gambling passion and curiosity that they may be harboring.

As you may have guessed by now, horse racing is a cornerstone of many of the best online casinos and sportsbook brands in the world today. Names familiar to Canadians like William Hill, Bet365, Gala Sports, Bodog, and others bring the world’s best races from the USA, Canada, South Africa, the UK and Ireland, France and other European racetracks, Australia and Hong Kong, direct to your preferred device screen.

As a result of this instant global coverage, more and more people have made the move to online horse race betting via whichever online sportsbook is convenient or attractive to them. Online sportsbooks, thanks to all sorts of jurisdictional licensing, are able to cater to specific markets such as the US sports betting market, or to a broader range of international clients. Thanks to state of the art web technologies, horse races that are happening at this very moment, can be transmitted to you live and in real time, with your choice in live radio or video coverage.

The beauty of plugging in to an online sports betting platform for your horse racing coverage, is that you are able to not only get your fix on the events that really interest you, you can shop around and find events that you may never even have heard of. Horse racing has never been as exciting or as accessible as it is today, thanks to the development of the modern digital sportsbook.

What does the future hold? Here’s one idea to consider. Many tech experts predict that, within the very near future, virtual reality will become available for online sports betting platforms. The technology may even allow you to view a real live horse race in full virtual reality, the same as attending the event in person, even if its halfway around the world!


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